EVERYTHING YOUR
FEC NEEDS.
NOTHING IT DOESN'T.
FEC Playbook™ is a complete operating system — not a collection of disconnected tools. Every feature below is included in your subscription, pre-configured for Family Entertainment Centers, and ready to run from day one.
Unified Inbox
Every Conversation. One Place.
Conversational and automated SMS, Email, webchat, and social DMs all in one unified inbox. Your team never misses a lead, booking inquiry, or customer message — regardless of where it came from.
See This in ActionWhat's Included
- Two-way SMS & MMS conversations
- Email inbox with full thread history
- Facebook & Instagram DM integration
- Live website chat widget
- Google Business Messages
- Team assignment & internal notes
Website Form Builder & Funnel Page Builder
Capture Leads. Convert Visitors.
Create custom landing pages and build forms that put contacts directly into the platform. No third-party tools needed — design high-converting party inquiry pages, group event funnels, and membership sign-up flows all in one place.
See This in ActionWhat's Included
- Drag-and-drop landing page builder
- Custom form builder with conditional logic
- Contacts auto-populate into CRM
- Birthday party inquiry funnels
- Group & corporate event landing pages
- A/B testing for page variants
Sales Pipeline & Customer Journey Management
From Inquiry to Rebook.
Manage your party and event sales with visual kanban pipelines built specifically for FEC workflows. Track every birthday party, group booking, and corporate event from first inquiry through fulfillment and follow-up.
See This in ActionWhat's Included
- Pre-built birthday party pipeline
- Group & corporate event pipeline
- Drag-and-drop opportunity management
- Automated stage-based follow-ups
- Revenue forecasting by pipeline
- Integration with ROLLER, PartyWirks & more
Automated Email Marketing
Set It. Let It Run.
30/60/90-day bounce-back campaigns, birthday drip sequences, and post-visit nurture flows — all pre-built and ready to deploy. Import your existing email templates with ease and customize them to match your brand.
See This in ActionWhat's Included
- 30/60/90-day bounce-back automation
- Birthday drip campaign sequences
- Post-visit follow-up flows
- Import existing email templates
- Drag-and-drop email builder
- Open/click rate reporting
Social Media Planner
Plan. Post. Automate.
Pre-plan your social posts, Reels, and Stories across all platforms from one calendar. Automate your first comment with each post, manage and automate comment replies, and keep your social presence consistent without the daily grind.
See This in ActionWhat's Included
- Multi-platform post scheduling
- Instagram Reels & Stories support
- Auto first-comment on every post
- Automated comment reply rules
- Content calendar view
- Facebook & Instagram management
Social Media Ads Manager
Run Ads. Track Results.
Create and manage your Meta, Google, and LinkedIn ads directly within FEC Playbook™. No more switching between ad platforms — build campaigns, set budgets, and track performance all from one dashboard.
See This in ActionWhat's Included
- Meta (Facebook & Instagram) Ads
- Google Ads campaign management
- LinkedIn Ads integration
- Lead form ad integration
- Campaign performance dashboard
- Budget and spend tracking
AI Voice & Chat Bots
Always On. Always Answering.
Use AI voice assistants to answer calls, provide basic information, and transfer calls to your team. Deploy AI chat on your website so customers get instant answers from your center's knowledgebase — 24/7, no staff required.
See This in ActionWhat's Included
- AI voice assistant for inbound calls
- Call transfer to live staff
- Website AI chat widget
- Custom knowledgebase training
- FAQ automation
- After-hours coverage
Reviews Manager
More Stars. Less Effort.
Automatically request and respond to Google reviews after every visit. Smart routing encourages guests who had a great time to leave a public review, while guests with concerns are directed to send private feedback instead — protecting your reputation.
See This in ActionWhat's Included
- Automated post-visit review requests
- Smart routing: happy guests → Google
- Unhappy guests → private feedback
- AI-powered review response drafts
- Review performance dashboard
- Google Business Profile integration
Loyalty Programs & Text Club
Reward Visits. Drive Rebooking.
Automatically provide rewards based on frequency of visits and encourage repeat visits via Text Club. Build a permission-based SMS subscriber list and send targeted offers, birthday specials, and event announcements directly to guests' phones.
See This in ActionWhat's Included
- Visit-frequency based rewards
- Text Club opt-in keyword campaigns
- Targeted SMS offer broadcasts
- Birthday month special automations
- Seasonal promotion campaigns
- Subscriber list growth tools
Website Pixel & Behavioral Tracking
Know What Guests Are Looking At.
Track guest page visits and trigger smart automations based on browsing behavior. If a guest books a birthday party but also visits your groups page, automatically send them a nudge about your group offerings — turning passive browsers into active buyers.
See This in ActionWhat's Included
- Page visit tracking pixel
- Behavior-triggered automations
- Cross-sell based on browsing
- Contact-level page history
- Retargeting audience building
- Anonymous visitor identification
Donation Request Management
Turn Donation Asks Into Revenue Opportunities.
Every donation request that hits your inbox is a warm lead for a fundraiser event or group booking. FEC Playbook™ automatically routes incoming donation requests into a managed pipeline — so your team can respond fast, qualify the opportunity, and convert it into a paid fundraiser night or group event instead of a free giveaway.
See This in ActionWhat's Included
- Dedicated donation request intake pipeline
- Automated acknowledgment & qualification sequence
- Convert requests into fundraiser event proposals
- Group event upsell automation for non-profits & schools
- Follow-up sequences for unresponsive requestors
- Track conversion rate from request to booked event
Hiring Pipeline Management
Hire Smarter. Staff Better. Stop Guessing.
Stop wasting time interviewing the wrong people. FEC Playbook™'s hiring pipeline manages your entire applicant flow — from application intake through auditions and interviews — and integrates with our partner Ferret Personality to automatically filter candidates into the roles they're best suited for based on their personality profile. Only the right-fit applicants make it to your interview chair.
What's Included
- Applicant intake pipeline with automated acknowledgment
- Ferret Personality integration for role-fit filtering
- Automated audition & interview scheduling
- Stage-based applicant progression tracking
- Disqualify & archive non-fitting candidates automatically
- Offer letter & onboarding sequence automation
100+ Prebuilt FEC-Specific Systems
Built for Your Business. Ready on Day One.
Every automation, workflow, email sequence, and pipeline was built by FEC operators who know exactly how your business runs. Not generic templates — these are real systems tested in real Family Entertainment Centers.
See This in ActionWhat's Included
- Birthday party inquiry to fulfillment
- Group & corporate event workflows
- Membership & season pass campaigns
- School & field trip outreach sequences
- Fundraising & community programs
- Text Club offer campaigns
PLUS THESE ADDITIONAL CAPABILITIES
Every subscription includes these additional tools — no add-ons, no upsells.
PRE-BUILT FEC-SPECIFIC AUTOMATIONS
Every automation was built and tested by FEC operators — not generic marketing templates. These are real workflows running in real Family Entertainment Centers right now.
Common Questions.
You Bring the Brand.
We Bring the Playbook.
The operating strategy behind successful Family Entertainment Centers — built, tested, and ready to run.
Free 30-minute strategy call. No commitment required.