Proud Integration Partner with CenterEdge Software
Review all integrations We’ll help you make fuller use of CenterEdge to strengthen guest communication, improve the guest experience, and extend your marketing potential.
Built for Family Entertainment Centers
Simplify your systems. Amplify your results.
FEC Playbook™ consolidates sales, marketing, guest communication, reputation, and retention into one connected system—so your team spends less time switching tools and more time serving guests.
Keep the systems that run your venue. Bring the sales, marketing, and customer journey work around them into one place.
FEC Playbook™ / Party lead workflow
Every inquiry has an owner and next step.
Booth W2182 • Orlando, FL
Visit Us at IAAPA Expo 2026
See the AI-powered operating system for Family Entertainment Centers in action. Reserve a 1-on-1 demo at our booth.
Explore FEC Playbook at IAAPAShow Floor Opens Nov. 17
22
Days
13
Hours
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The operational problem
Your team should not have to manage sales and marketing from five different tools.
Party leads wait while staff switch between forms, inboxes, text messages, and spreadsheets.
Email, SMS, social messages, and Google Business Profile activity live in separate places.
A great guest visit ends without a clear next step toward a review or return visit.
A simpler operating picture
One unified system for the customer journey around the transaction.
FEC Playbook™ connects sales pipelines, marketing, guest communication, reviews, and retention while your existing POS and booking systems continue to run the venue.
Before
With FEC Playbook™
Separate email, SMS, social, Google Business Profile, review, and campaign tools
One connected system for sales, marketing, messaging, reviews, and retention
Manual replies, comment monitoring, and follow-up
Ready-built automation and clear team handoffs
Customer journey work hidden in separate systems
One shared view of conversations, campaigns, and next actions
Strategic CenterEdge partnership
Make more of the POS and booking systems you already trust.
Our strategic partnership with CenterEdge Software comes from a true understanding of the FEC industry. Both CenterEdge Software and FEC Playbook™ were built by industry operators and bring best-in-class product and service to your center—helping your team operate more efficiently, provide a better guest experience, and build a more profitable center.
Review all integrations From first inquiry to the next visit
The customer journey should keep moving.
Every workflow begins with a familiar moment your team already handles. The difference is a clear owner, next action, and follow-through already in place.
01 / Party lead
Every inquiry gets an owner and next step.
Capture the inquiry, route it to the right person, and keep follow-up visible before interest cools.
02 / Sale
Every opportunity has a clear path to booking.
Use a shared sales pipeline to keep party, group, donation, and event opportunities moving forward.
03 / Booking handoff
Every booking moves from sale to execution with context.
Keep event details, tasks, messages, and ownership together so the team knows exactly what needs to happen next.
04 / Guest communication
Every family gets the right information at the right time.
Helpful messages, reminders, guest details, and team handoffs keep moving when the schedule gets busy.
05 / Review and reputation
Every great experience has a route to public proof.
Create a consistent way to ask for feedback, invite reviews, and respond to guests across connected channels.
06 / Retention
Every guest has a relevant reason to come back.
Use targeted email, text, and campaigns to turn a great visit into the next one.
FEC Playbook™ / Guest feedback workflow
Turn a great visit into public proof
Reviews should not depend on someone remembering to ask.
Give every guest experience a clear path to feedback, a review request, and the right response. The system keeps it moving while your team stays focused on the experience in front of them.
See how review work fits the systemMake more time for the work guests notice
Let the system handle the repeatable work.
FEC Playbook™ does not replace the people who make your venue great. It removes the routine work that keeps them in inboxes, spreadsheets, and scattered logins—so they can respond faster, serve guests better, and focus on the moments only people can handle.
See the outcomesFEC Playbook™ / Conversations
Ready-built, not a blank platform
You bring the brand. We bring the FEC Playbook™.
Not just software—a ready-built playbook of systems built to enhance operations, guest satisfaction, and the profitability of your center.
Book a DemoWhat starts ready
The sequence
Follow-up timing and the next action at each stage of the customer journey.
The ownership
Clear handoffs that keep the work from relying on memory.
The follow-through
Guest communication that keeps moving when your team is busy.
Built by FEC operators
A better system should feel simpler for the team using it.
FEC Playbook™ is shaped around the work real FEC teams do every day—not generic software that asks them to design the process first.
“Five-star reviews have skyrocketed. People were always thanking us but never leaving a review. Now they have an easy way to give us a shout out.”
Theresa · FEC Operator
“Our party confirmation process is so much more efficient. The chat functions make communicating with our customers easier and quicker.”
Rilee · Events Manager, FEC
Straight answers
Before you book a Demo.
Bring the people closest to sales, marketing, guest communication, or event operations. We will map the work that needs a clearer system.
Book a DemoWhat is FEC Playbook™?
FEC Playbook™ is one connected sales, marketing, communications, reputation, and retention system built for Family Entertainment Centers. It brings the customer journey from inquiry through return visit into one place around the systems your venue already uses.
Do we have to build the workflows ourselves?
No. The sequence, timing, handoffs, and next actions start ready. Your venue shapes the offers, policies, team roles, and guest voice that make the system fit.
Does FEC Playbook™ replace our POS or booking system?
No. FEC Playbook™ is designed to run the lead ownership, guest communication, review, and return-visit work around the systems your venue already uses.
Your next move
See what FEC Playbook™ can take off your team’s plate.
Find the sales, marketing, and customer journey work that needs a clearer system.