Built by FEC Operators. For FEC Operators.
Simplify your systems.
Amplify your results.
Bring your marketing, sales, social media, reputation management, and guest communications together in one AI-Powered FEC Operating System—automating follow-up, increasing bookings, and bringing guests back more often.
FEC Playbook leverages your existing website and Point of Sale data to turn everyday customer interactions into more bookings, repeat visits, and revenue.
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Explore FEC Playbook at IAAPAThe operational problem
When everything depends on people, things get missed.
Not because your team isn't good or doesn't care. Because they're human, they're busy, and the tools they use weren't built to work together. FEC Playbook takes the repetitive work off your team's plate, connecting your systems and automating the processes that keep your business growing.
Every Lead Gets Attention. New inquiries are captured, organized, and followed up with automatically, keeping potential bookings moving forward without relying on someone to remember.
Your Customer Data Drives Revenue. Guest information from your website and POS powers targeted campaigns that encourage birthday bookings, repeat visits, and additional purchases.
Marketing on Auto-pilot. Automated campaigns reach the right guests at the right time, from birthday reminders and bounce-back offers to win-back campaigns and group sales outreach.
Every Guest Experience Creates New Opportunities. Automated review requests, personalized communications, and return-visit offers help turn happy guests into loyal customers.
Your Team Gets Time Back. Sales pipelines, centralized conversations, and automated workflows reduce manual tasks so your staff can focus on guests instead of chasing information.
The FEC Playbook Framework
Capture. Connect. Convert. Retain.
From the first interaction to the next visit, FEC Playbook keeps your customer journey connected and moving forward.
Capture
Turn website visitors, inquiries, and guest interactions into valuable customer leads.
Connect
Bring customer conversations, information, and communication channels together in one place.
Convert
Turn more leads into bookings and sales with automated follow-up and targeted campaigns.
Retain
Keep guests engaged and coming back with personalized marketing and retention campaigns.
Built by FEC Operators. For FEC Operators.
We Built the System We Wished We Had.
After years of running our own FECs, we knew exactly what was missing. So we built it.
FEC Playbook comes ready with proven sales pipelines, marketing campaigns, customer retention programs, and automated workflows—all designed around how FECs actually operate.
No starting from scratch. No complicated setup. Just a system built to work for your business.
See FEC Playbook in Action
Seamless Integrations
Works With the Systems You Already Use.
FEC Playbook connects with supported POS and booking platforms, putting your existing customer data to work without replacing the systems that run your venue.
See What FEC Playbook Can Do for Your Business.
Discover how one connected operating system can help your team work smarter, capture more opportunities, and grow revenue—with less manual work.