The Operating Strategy
Behind Successful FECs

Lead Capture & Inquiry Management

Every inquiry is captured, routed, and followed up automatically.

Included:

• Website form capture
• Party, group & event inquiries
• Missed-call text-back
• Centralized lead inbox
• Automated lead routing & ownership

What This Solves:

Inquiry-to-Follow-Through Systems

Anything that starts with an inquiry gets followed through — automatically.

Included:

• Party, group, and event inquiries
• Hiring applications
• Donation and sponsorship requests
• Influencer and partnership outreach
• Defined paths with right messages and reminders

What This Solves:

Automated Marketing Engine

Your promotions run on a plan — not whoever has time that day.

Included:

• Automated email and text outreach tied to real guest behavior
• Event and promotion follow-through that's planned ahead
• Seasonal and evergreen campaigns that run year after year
• Guest grouping based on visits, purchases, and interests
• Social media planning and visibility for Facebook and Instagram
• AI-assisted content support for emails, texts, social posts, and event descriptions

What This Solves:

One Login. One System. Total Control.

Stop jumping between platforms. Run everything from one place.

Included:

• Email and text communication in one system
• Social activity visible alongside campaigns and promotions
• Google Business Profile integration
• Review and reputation management
• One shared inbox for all guest conversations

What This Solves:

Reputation & Market Visibility

Turn guest experiences into proof — and understand how you stack up.

Included:

• Automated review requests after visits and events
• Google review optimization
• Guest feedback collection and routing
• Review monitoring and alerts
• Review summaries that highlight trends and recurring themes
• Local competitor reputation visibility and comparison

What This Solves:

Guest Journey & Retention Systems

The relationship doesn't end when guests walk out the door.

Included:

• Birthday and celebration follow-through
• Return-visit reminders and offers
• Season pass and membership engagement
• Passholder onboarding, usage nudges, and renewal follow-through
• Win-back messaging for guests who haven't returned
• Loyalty and re-engagement outreach based on visit patterns

What This Solves:

Visibility, Reporting & Owner Control

Know what's working — without digging or guessing.

Included:

• Visibility into leads, bookings, and follow-through
• Clear progress from inquiry through arrival and post-visit
• Insight into which campaigns and messages are driving action
• Conversion visibility without manual tracking

What This Solves:

POS-Adjacent by Design

Your POS runs transactions. FEC Playbook™ runs everything around them.

Included:

• Works alongside your existing POS
• Live POS activity drives follow-up and communication
• Guest and event activity flows into marketing and retention systems
• No rip-and-replace required

What This Solves:

Built-In FEC Workflows

Not generic. Not DIY. Already mapped out.

Included:

• Party and event follow-through logic
• High-volume inquiry handling without staff overload
• FEC-specific communication timing and messaging
• Multi-location readiness and consistency

What This Solves:

Brand-Ready, Day One

You bring the brand. We bring the playbook.

Included:

• Messaging written in your brand voice
• Automations aligned to your specific offerings
• Your tone, pricing, and policies reflected throughout
• Proven systems adapted to your operation

What This Solves:

• ✕Mailchimp or Constant Contact
• ✕Separate CRM
• ✕Facebook & Instagram tools
• ✕Google Business Profile manager
• ✕Texting platforms
• ✕Separate reputation tools
• ✕Spreadsheets & shared inboxes

Does FEC Playbook replace my POS or booking software?

How long does onboarding take?

What's included in the $1,500 setup fee?

Are there usage costs beyond the subscription?

Is there a contract or cancellation fee?